TAFER EARTH

True LuxuryLeaves No Trace.

At TAFER Hotels & Resorts, sustainability is not a trend — it is our responsibility.

The planet’s future is in our hands

And as Mexico’s leading luxury brand, TAFER Hotels & Resorts is deeply committed to returning what the earth and our community continuously give to the company.

The TAFER Earth program underscores our commitment to the environment, to our communities, and to transparency, with a series of clear actions designed to make a positive impact on people and the planet:

Restore

To restore and help preserve our immediate surroundings and the planet at large with our ecological initiatives, including the Zero Plastic Waste and Energetic Renewal programs, and to create a better future through environmentally focused efforts in every area of our operations.

Return

To return the passion and work of our people with better opportunities to improve our overall communities, with myriad social programs designed to help every family and child in our company and support them in times of need.

Raise

To raise awareness and support programs through our Eagle’s Wings Foundation, increasing the quality of life and living conditions of vulnerable individuals and groups through donations, campaigns, and an extensive array of assistance efforts.

The planet is a home we all share. At TAFER, through our TAFER Earth initiative, we are committed to creating a greener, brighter, and more inclusive future for everyone.

TAFER Hotels & Resorts actively seeks better ways to reduce environmental impact, to minimize our ecological footprint through meticulous planning and innovative practices. And to serve as beacons for sustainable tourism through meaningful, responsible practices that will make the industry step into a brighter future.

This is why TAFER has adopted a series of strategic, eco-friendly measures for all our resorts in Cancun, Los Cabos, and Puerto Vallarta to restore, protect and preserve the ecosystems surrounding our resorts.

ZERO PLASTIC INITIATIVE

To eliminate as much waste as possible in all our resorts, this innovative eco-friendly program provides the highest quality of alkaline water to our guests while eliminating single-use plastic from all rooms, restaurants, and public areas.

The solution: new, 100% reusable. high-quality bottles, refillable in personal water dispensers are placed in all the guest’s rooms to substitute the former single-use plastic bottles. Additionally, Tritan bottles made of a BPA-free alternative to plastic are given to guests for their daily use at the pool and beach. Plastic straws, as well as disposable food containers and other plastic items, have also been replaced by sustainable, biodegradable options.

These significant changes invite clients to join our efforts and enjoy an environmentally friendly vacation, allowing TAFER Hotels & Resorts to eliminate the waste of close to 65 tons of plastic per year, per resort.

WATER TREATMENT AND CONSERVATION

With an unwavering goal to protect the most vital resource in the world, TAFER has implemented various water conservation measures in all its properties, including a treatment plant at every resort where water is collected and reclaimed to be reutilized, an energy-efficient seawater desalinization plant to produce new potable water for everyone to drink from safely.

We have also embraced the use of new technologies to achieve this, such as low-flow fixtures and the innovative MEIKO professional dishwashers that reduce water consumption by up to 70%, allowing for minimal use of this precious resource and effective energy management during the dishwashing process.

ENERGY-SAVING PROGRAM

All TAFER resorts are keen to increase sustainability in every possible way, which has led us to install energy-saving systems and energy-efficient fixtures, while incorporating meaningful practices that minimize their ecological footprint:

In every room, we use the latest temperature control systems with high-tech thermostat sensors that adjust and optimize energy usage, proactively allowing us to reduce consumption. Additionally, our air conditioning systems automatically turn off when patio doors are open, eliminating unnecessary energy waste.

OPTIMIZING RESOURCES, REDUCING & RECYCLING

By prioritizing eco-friendly materials and incorporating proper waste management systems and principles, our resorts strive to create a cleaner world. And as a corporation, three significant changes have been made to achieve this goal:

Amenities
Waste Management
Vegetable Oil Recycling

AMENITIES

Plastic waste is a big sustainability challenge in the modern world. Most recycling plants have trouble separating the various components in plastic, meaning that only a portion of these materials can be reused.

At TAFER, we implemented a series of greener solutions to minimize the use of these materials...

WASTE MANAGEMENT

Proper sorting and separation of waste is a priority at all the TAFER Resorts, as we recognize the supreme importance of improving the quality of our environment.

For this reason, a comprehensive waste management program is in place at every resort, where staff members receive extensive training for the correct handling and segregation of organic, inorganic, and special waste, facilitating a successful recycling system.

VEGETABLE OIL RECYCLING

We proudly collect and process all waste cooking oil to make biodiesel, an environmentally conscious practice that allows us to obtain renewable energy; not to mention that the reuse of this waste oil is crucial, as its disposal is extremely harmful to the environment. By using clean fuels, vehicles can be powered with minimal pollution, a worthwhile effort that reduces carbon dioxide emissions by up to 90%.

SUSTAINABLE LUXURY: HOW OUR RESORTS BLEND COMFORT AND CONSERVATION

By creating a harmonious balance between luxury hospitality and environmental stewardship, we are ensuring that future generations can continue to enjoy the beauty of our planet. When staying at any of our resorts, you are contributing to a continuing effort to improve our future, and your vacations become even more meaningful by joining the efforts to save our planet.

We are committed to keep moving forward on the road to environmental responsibility, and we know that together we can make sure that our world has a brighter, cleaner tomorrow.

SUSCRIBE TO OUR NEWSLETTER

At TAFER Hotels & Resorts, we believe that no success is achieved in isolation; that the only way to improve our society is by holding ourselves accountable for it. This is why we actively engage with local communities in meaningful ways, fostering partnerships that empower and uplift through education, healthcare, and economic opportunities to every individual and family that works with us.

We are consciously working to make a positive and lasting impact wherever we are located, investing in the well-being of everyone who contributes to our success, from the dedicated staff to the broader communities in which we all belong.

“TAPATON” INITIATIVE

The “Tapaton” Initiative is a clear demonstration of our dedication to making a positive impact on society. Here's how it works.

We collect discarded plastic bottle caps from all our operations and guest stays. These caps are then donated to various foundations supporting children with cancer, autism, or other health issues and conditions requiring specialized treatments, therapies, or any kind of extra support. This simple yet impactful initiative not only reduces plastic waste, but also provides much-needed support to those who need it.

SUPPORT FOR THE RED CROSS ANNUAL COLLECTION

We support the Red Cross's humanitarian efforts by supporting their annual collection drives...

TURTLE NESTING SEASON SUPPORT

Each year, dozens of sea turtles cross to the sea to lay their eggs in a hard, dangerous journey to them. Which is why we help by collaborating directly with SEMARNAT (our national environment and natural resources secretary) with the registration and report efforts.

NATURAL DISASTER SUPPORT / BASIC NEEDS COLLECTION

During natural disasters, we rally our resources and engage in collection drives to gather essential items for the people who were affected the most through these crises, like non-perishable food, clothing, essential hygienic products and first-aid supplies. This initiative provides immediate relief to all the surrounding affected communities, offering them hope and support during challenging times while driving people closer to those around us.

“MY TAFER BACKPACK” PROGRAM

Also known as “Mi Mochila TAFER” in Spanish, this is a program designed to support the educational aspirations of our staff's children. We award backpacks filled with school supplies to elementary, middle, and high school students with an average grade of 8.7 or higher. This annual event includes a celebratory breakfast where we honor these bright young minds and inspire them to continue striving for academic excellence, launching them into making their dreams come true and reaching their full potential.

IMMEDIATE PSYCHOLOGICAL COUNSELING AND GUIDANCE SERVICE

In TAFER, we prioritize the mental well-being of our staff through our immediate psychological counseling and guidance service. This service provides immediate assistance to staff members facing stressful situations, anxiety, sadness, or other psychological distresses, whether in work or personal-related situations. We offer timely support and counseling to help our team members navigate challenges and maintain their mental health and well-being, as we understand that early intervention and prevention are our best allies when dealing with difficult situations.

CERTIFICATIONS

At TAFER Hotels & Resorts, our dedication to excellence guides every facet of our operations. It is a continuous journey that involves rigorous adherence to high standards, meticulous attention to detail, and a steadfast commitment to sustainable practices.

These accolades are not just symbolic; they are a testament to our commitment to providing exceptional service, preserving the environment, and uplifting the communities we serve. They are a testament of how our guiding principles drive us to go above and beyond in caring for our guests, the environment, and the people who make up our work force.

AAA

This certification, given by the American Automobile Association, indicates our commitment to delivering outstanding hospitality and service to all our guests.
World Travel and Tourism Council's Safe Travels

This designation confirms our adherence to global health and hygiene protocols; it reinforces our dedication to providing our guests and staff with a safe and secure environment.
Forbes Travel Guide Verified

As a verified property with Forbes Travel Guide, we meet the stringent standards for luxury, comfort, and service excellence.
RCI Gold Crown Resort

This prestigious award from Resort Condominiums International recognizes our resort's superior quality and exceptional guest experience.
RCI Excellence in Service Resort

Awarded by Resort Condominiums International, this accolade highlights our allegiance to delivering exceptional service and memorable experiences to our guests.
Best Hotels US News Rankings 2022

Ranked among the best hotels by US News, we are proud to offer high-end accommodation and luxury services to all our valued guests.
Travelers' Choice 2022

Recognized as a Travelers' Choice by TripAdvisor, our resorts have consistently received positive reviews and high ratings from our satisfied guests.
Travel & Leisure 500 Readers Best Hotels 2022

Chosen by the prestigious magazine, this award showcases our dedication to providing memorable experiences that exceed guest expectations.
Preferred Hotels & Resorts LVX Collection

As part of this world-renowned collection, we offer unparalleled luxury and personalized service to our discerning guests.
Condé Nast Johansens Award Winner 2015 & 2016

This esteemed award from Condé Nast Johansens celebrates our commitment to excellence in hospitality and guest satisfaction.
World Travel Tech Awards

Our resorts and brand have recognized us for embracing innovation to enhance the guest experience and improve operational efficiency.
Travel Weekly Magellan Awards

The Travel Weekly Magellan Awards honor us for our creativity, innovation, and excellence in the travel industry.

"Bring One Thing” Program
"Leftover Pesos” Program
Garage Sales
Donations

"BRING ONE THING” PROGRAM

We collect and donate essential items like pencils, clothing, and hygiene products to various local and national organizations, providing much-needed resources to them and the people who depend on them. It fosters a culture of giving and compassion among our staff and guests, while also supporting various associations that work with children, such as “Cánica”, “Alas en Libertad”, and other children's homes.

LEFT OVER PESOS

Also known as “pesos sobrantes” in Spanish, the goal of this program is to make people from all over the world to donate their “leftover coins”, or whichever amount they wish, by depositing it in designated boxes in our resort lobbies before their departure.

GARAGE SALES

We periodically make sales offering hotel-donated items in good condition at affordable prices, destined specifically to collect money, all of it proceeding to supporting local families in need of our communities and families.

DONATIONS

Moreover, through the Eagle’s Wings Foundation, we have received generous donations, including computers, medical equipment, a bus, an ambulance, and 2,000 new pairs of Nike shoes. These contributions are distributed to various associations and institutions, reinforcing our dedication to positively impacting the communities we serve.

True LuxuryLeaves No Trace.

The planet’s future is in our hands